Tessa is the founder and Creator of the Dancercise Kids business systems

Tessa Pfeifer 

CEO and Founder

Having put on dancing shoes at a young age, Tessa’s love for performing grew during her youth and quickly turned into a career. At just 17 years old, Tessa started teaching dance classes in pre-schools. Launched as a mobile program in Minnesota in 1987, Dancercise Kids® uses original music, dance, fitness, and creative movement to inspire, motivate and teach children important life lessons about healthy habits, safety, manners, and much more. Having written and recorded the curriculum with a multi-talented musical team, Tessa has turned this business into a consistently effective business system. Over the course of her career, Tessa has personally trained hundreds of teachers and has grown the business in multiple states. The lessons she’s learned in creating, growing, and managing a mobile enrichment program are available now through Dancercise Kids® Business Systems. Those lessons include: creating long-term trusted partnerships with childcare centers, managing those essential relationships with customers, and hiring and training the best teachers.  

Anna Argint

VP of Business Systems

 Anna graduated with her degree in Dance Education in 2002 and started working as an instructor for Dancercise Kids®, under the direction of Tessa Pfeifer. She traveled to child-care centers and preschools to educate children. On evenings and weekends, she taught at local dance studios. 

While teaching at area dance studios, Anna noticed a need for diversity and inclusion within the dance community. She turned that into a mission to help children of all races/religions/genders come together to create a community to grow using performing arts.  

After owning and operating the studio for 10 years, Anna felt a calling to help other business owners. She devoted her time to education and received her bachelor's in Business Administration in 2019. She then re-joined the Dancercise Kids® Team in a new role, to operate the Business Systems division. Anna now has a new mission: to help foster a community of small business owners who want to start or grow profitable, impactful, and inclusive enrichment programs within their own communities. 

Simon Wiltshire

Chief Operating Officer

Simon has over 25 years of experience as an executive with Fortune 500 companies. His expertise ranges from technology development and operations, to product management and digital marketing. In his role with Dancercise Kids®, Simon is responsible for the development and support of our Customer Management and Billing (CMB) software, our website properties, and our business operations systems. Using his accumulated experience, he’s personally contributed to many of the operational training aspects of the courses that make up the Dancercise Kids® Business Systems. He’s also a musician and is responsible for writing many of the songs that constitute the Dancercise Kids® Curriculum.  


Still have questions? We’re here to help. Please contact us using the form below.


Now Taking Applications for all Curriculum and Membership Levels. Membership will open on July 15th. Space is Limited!

Dancercise Kids Curriculm

Your monthly subscription includes:

  • Access to the Dancercise Kids® curriculum
  • All original and award-winning music
  • Use of the Dancercise Kids® logo
  • Selling guide for studios and gyms
  • Monthly membership newsletter
  • Self-paced instructor training, featuring:
  • *How to Teach Dancercise Kids® *Class Management 101  

No application necessary. Get instant access to the curriculum and training to start your Dancercise Kids® Classes today!


Learn More!

Owner Operator Membership

Recommended for new business owners starting their enrichment program. 

Our Owner/Operator Membership includes the Dancercise Kids® curriculum, music, and teacher training, plus:

  • DK community forum
  • CMB Database access  

Training and support for: 

  • Customer management
  • Account and billing management 
  • School and commission management
  • Teacher and schedule management
  • Performance management 

Self-paced business lessons and templates in: 

  • Getting started and business plan  
  • Administrative training 
  • Program development
  • Managing accounts and billing
  • Optimum scheduling 
  • Building customer loyalty 

  • Monthly business webinars
  • Dancercise Kids® logo
  • Documents and marketing templates
  • Monthly membership newsletter
  • Website development and hosting (optional, one time $199 design fee)
  • One-on-one consultations (optional, additional fee)

Limited Spots Available:

$300/month or $3,000/year

Business Builder Membership

Recommended for the growing business ready to hire additional teaching staff. 

Our Business Builder Membership includes everything from the Owner Operator Membership Level, plus:  

  • Dancercise Kids® trainer certification  

Additional training and support for: 

  • Employee payroll 
  • Multi-schedule planning 
  • Annual performance management 
  • Costume management  

Additional self-paced business lessons and templates in: 

  • How to multiply your classes
  • Employee hiring and training
  • Employee management and retention 


  • National customer referral
  • Access to costume discount

Limited Spots Available:

$600/month or $6,500/year

Executive Membership

By estimate

Reccomended for the Executive Leader wanting to expand their business with additional administration staff and a team of teachers.

Please contact us for pricing and custom support.

"If you want to dedicate every waking moment to nothing but business growth, you can absolutely do that too. Since I am the business owner and Operations Director, I set my own pace and set my own goals. I make more money running my own business less than 40 hours a week than many people make working for someone else more than 40 hours a week, and I have a ton of fun dancing with kids every time I'm leading classes." Andrea



More Blogs Coming Soon...

What is a Dance Enrichment Program?Y

An Enrichment Program Teacher or Coach travels to schools, child-care centers, preschools, and day care centers to share their talents. They provide educational material to students using fun and engaging curriculum.

The Dancercise Kids® curriculum is designed for teaching in these preschool settings. It is super fun for both boys and girls. It includes real dance: jazz, ballet, tap, tumbling, and creative movement. Each monthly unit includes specially designed early childhood education focused music, movement, and sign language to help children grow and learn.

We at Dancercise Kids® have a mission to support enrichment program teachers, coaches, and administration staff to have thriving and engaging businesses. We help you fulfill your dreams and support you with tools and technology to help your business grow.

"You have as much work life balance as you choose. For us, we've been able to grow our family at the same time as growing our business without feeling like we're sacrificing either one. Our kids love dancing to the DK curriculum as much as our students, so time spent practicing the curriculum at home is fun family time too!" Andrea


We at Dancercise Kids® have a mission to help you and your business succeed. We do this by utilizing technology, expertise, curriculum, and community.

See what makes our program unique. Schedule your free strategy session today.


Dancercise Kids® has been featured in

Grow your own dance business!

Using Technology, Expertise, Curriculum, and Community

Schedule a free strategy session

Start your own dance business!

Build your own income and independence by teaching dance to children in child-care centers. Use our proven expertise, technology and curriculum, to join a community of engaged dance business owners. We can help you along every step of your journey, from just starting out, to growing a multi-employee business. SCHEDULE A FREE CONSULTATION  



We have built businesses just like this for many years and we can help you get started, or grow what you have. In a quick fifteen minute phone call, we can help answer your biggest questions and get you started on the path to success.  

Making Enough Money

Ever wondered how you can turn your love of dance into a profitable business? Our calculator will help you get an idea of what you can earn running this business. While everyone’s situation will vary, we have built our decades of experience into this calculator to give you an idea of what you can expect. Click here...  

Having The Experience

Do you have what it takes to build a successful mobile dance business? Are you worried that you don’t have the experience or expertise? Of course, you need to love teaching dance (or find people that do); but there are fundamental business skills unique to this industry that you will need too. Click here for our quick quiz to find out if you have what it takes.  

Having The Experience

Do you have what it takes to build a successful mobile dance business? Are you worried that you don’t have the experience or expertise? Of course, you need to love teaching dance (or find people that do); but there are fundamental business skills unique to this industry that you will need too. Click here for our quick quiz to find out if you have what it takes.  

Finding The Time

Do you wonder if you can make the time to create and run a business in your current busy schedule? It takes commitment and focus, but our experience and time saving software can help you along the way, and you can join a community of like-minded busy people who are balancing their schedules and creating an exciting business opportunity.  

Finding Your Tribe

Do you find yourself without a supportive family or network? It can be challenging to start something new without people in your corner. Our community of like-minded people and our own experience can help you through the tough times, share their experiences, and help you be successful.  

Finding Your Tribe

Do you find yourself without a supportive family or network? It can be challenging to start something new without people in your corner. Our community of like-minded people and our own experience can help you through the tough times, share their experiences, and help you be successful.  

Commitment On My Terms

Do you worry about being locked in to a long-term commitment with someone else’s rules? Many business systems require that you “do it their way” - and there’s no flexibility. We are here to support you with a proven business system but you are running your own business and you can chose to do it your way. This is not a franchise, this is a flexible and customizable business system.  



How can we help your dance business to start or grow? We want to speak with you. Click below to get instant access to our consultation calendar. Schedule your no obligation, free business consultation today! 


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The System


The Dancercise Kids® System provides you everything you need to start or grow your mobile dance program: Expertise, Technology, Curriculum, and Community.


Learn from our 30+ years of building and operating successful mobile dance programs through our online business training, including hundreds of lessons on topics such as: 

  • Setting up and running your business 
  • Understanding your market 
  • Selling your program to childcare centers 
  • Hiring & training great teachers 
  • Ensuring consistency and quality 
  • Building customer loyalty 
  • Classroom and behavior management and more....  
  • Access to regular live and recorded webinars  
  • One-on-one consultations with our experts  

"Tessa has been a mentor of mine for over a decade and has always been cheering me on! Tessa has devoted her life to cultivating this amazing program and it shows! Her cheery disposition makes you feel welcome to come to her with questions from any aspect of the business. Whether I need advice about a teacher, a school or a more technical question, she always has a quick response time and will not give up until the issue has been solved." Andrea


Our secure, cloud-based business management system, including features such as: 

  • Customer Accounts 
  • Invoicing 
  • Web-based Registration 
  • Class Scheduling 
  • Child Enrollment 
  • Employee Records 
  • Attendance Tracking 
  • Commission Payments 
  • Credit Card Processing 
  • Parent Statements 
  • Recital Management 
  • Integrated E-Mail 
  • Contact Management 
Included with Membership

"The CMB billing system is the backbone of my business. Without it, I would be lost trying to track students, manage parent accounts, print payroll, calculate commissions, etc. Tessa has created the CMB program to tailor every aspect of running the Dancericse Kids program from any area of the world. I couldn't imagine running my business without it!" Andrea


The Dancercise Kids® Curriculum is designed for teaching dance and fitness to boys and girls, ages 2 to 8. Featuring our original music, no additional licenses beyond your monthly subscription are required. 

The curriculum spans three years, each of which has 4 quarters that cover fitness and healthy habits, social skills, communication skills and performance arts. 

Each quarter is divided into three monthly units, covering topics as diverse as Animals, Manners and Muscles. Each unit contains one each of Fitness, Jazz, Ballet, Tap and Creative Movements, as well as a Tumbling skill. A unit provides you with full written choreography, song lyrics, lesson plans, instructional demonstration video, and downloadable music. 

The curriculum also includes the use of American Sign Language to engage fine motor skills and communication development. Your monthly subscription also includes: 

  • Use of the Dancercise Kids® logo, subject to specific usage license  
  • Monthly membership newsletter 
  • Self-paced training including: * How to Teach Dancercise Kids® * Class Management 101 * How to Sell Dancercise Kids® in Studios and Gyms

"The Dancercise Kids curriculum couldn’t be more fun! I get to go to work everyday and see the little ones learning while having fun AND getting exercise. The music is so catchy and each song tells a story. Tessa really has put together an amazing curriculum!" Janese


Our member platform builds community and answers your questions. 

  • 24/7 access to our online member forum 
  • Separate topics, with a convenient search feature 
  • A community of supportive business owners 
  • Monitored by experienced Staff 
  • Access to our group costume discount 
  • National Customer Referral 
  • Inclusion in our member referral site  

"Seeing the kids is a great and energetic start to my morning, and best of all, we get to dance! This is not your typical job, and it really has given me a sense of community and has allowed me to meet new people as well." Emily


Each location is an independent licensee of the Dancercise Kids® curriculum and business system.

Minneapolis/St.Paul, MN, USA

Go to dkmn.dance

Milwaukee, WI, USA


Madeline Carpenter

Getting Started with Your Website Content

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.


Writing More Content Here 1. 2. 3. 4. 5. 


Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.

How I Boosted my Studio's Profit with a Licensed Early Childhood Dance Curriculum

Anna Argint

Why I chose to use a licensed dance curriculum...

I had been teaching using a licensed dance curriculum at Day Care Centers for many years before opening my own studio in the heart of St. Paul, Minnesota. When choosing a curriculum, I knew having a good quality curriculum based in early childhood development was key. I needed one that was great for both Boys and Girls, one that was easy to train other teachers, and one that allowed for children as young as 2-years-old to participate without their parent in the room. An early childhood education focused curriculum was easy to sell to parents, especially when I explained how it benefited their child.  

What I didn’t know at the time was how choosing this curriculum would positively affect my profit. I’ll break down a few numbers for you.  

Interested in building your Dance Studio's Profit?

I'm happy to offer a free consultation to see how we can help you grow your Dance Studio!


I offered the classes to children aged 2-6 years old. The curriculum is was so versatile that I was able to easily teach this range of kids together as they were all beginner-level dancers (eventually, after children had taken that program for 2 to 3 years, I did move the older ones into higher levels). 

Because I was able to have a wide age range in one class, I was able to offer sections numerous times a week. Parents could choose the day they liked best, and siblings could dance in the same class. The kids were learning so much that it quickly became our most popular class!  

Those classes were almost always full, but even if I did have a student drop, I could easily bring in a new student because the curriculum changed monthly. I found that with my older classes, it was much harder to jump in mid-season.  

So, there I was with 6 early childhood dance classes a week, each with 10 kids in them. I charged between $47-57 per month per student for their 30-40-minute weekly class. But we were still growing!! I decided to train up additional instructors. It was so easy because the videos did most of the work, I just let them shadow me for a few classes and eventually they were able to take over. We were easily able to add additional classes.  

The best part was that we were able to retain most of those students as they got older and easily transition them into our more traditional dance classes. Our early childhood dance program was a feeder program, in addition to being our most profitable classes. Our studio was like their second family; where they grew up. They have fond memories of their time spent in our early childhood dance classes. Many of our dancers are still dancing today because it sparked passion and a love for the art of dance. 


Anna Argint, former Dance Studio Owner and current Dancercise Kids® Staff. When she’s not serving her customers, she geeks out on puzzles, tea, and random dance parties with her four kids. She enjoys traveling with her husband, and calls beautiful Minnesota home.

Thank you for signing up!

You will receive the meeting link in an email 1 day before your scheduled date.

In the meantime, please complte the member application if you haven't done so already. 

Click Here to Complete your DK Member Application

"I love getting to have such unique experiences every single week! The kids are all such characters and it's such a joy getting to know each and every one! My students come into class singing the songs they like them so much! They do very well with the sign language and the lesson plans stimulate their little curious brains into asking more questions. Its exciting to see. I love that my schedule hasn't ever felt over-encumbering and the early morning classes are great because I'm up early and I get to enjoy every last bit of my day!" Rowen  

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"Having the complete three year curriculum available to you online gives my teachers and I the ability to be prepared on our own time schedule. The videos are easy to follow and a perfect snapshot of each song, allowing my teachers to explore how they would like to make the curriculum come to life." Andrea


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